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Financial Analysis and Business Decisions for Non-Finance Managers

Course Reference No: CRS-N-0047609

Course Objectives
Business performance is measured using financial statements. Management is expected to create value for the company. To create value, a good grasp of financial principles is absolutely essential. However, many non-financial managers do not fully grasp financial and accounting concepts. Value will not be optimised when this happens. In this workshop you will enhance your business acumen and financial analysis skills. After this, you will be better at making business decisions and taking your business to the next level!

This programme uses accelerated learning methodology to provide an impactful learning experience. Actual annual reports of public listed companies, real life case studies and financial news will be used to provide realistic learning experiences and direct transfer of learning to the work place. This is a hand-on workshop that focuses on the practical applications of accounting and financial principles in a business environment. Complex technical jargon will be explained in simple layman terms.

This workshop will enhance participants business acumen and financial analysis skills. After the training, participants will be able to better:
1. Understand common accounting and finance terminology
2. Appreciate the rationale behind accounting and financial policies
3. Make business decisions
4. Manage operations to achieve better financial results
5. Analyse financial information in annual reports
6. Monitor financial performance
7. Manage financial risks
8. Appreciate corporate strategy and KPIs set by senior management
9. Ask insightful questions about a company’s finances and business strategy
10. Communicate more effectively with finance department

Day 1
Module 1: Balance Sheet Analysing strength, risk and stability
    • How is a business funded?
    • How is a company's net worth determined?
    • Analyse if the company is facing bankruptcy risk
    • Importance of working capital management
    • Improving balance sheet liquidity

Module 2: Income Statement 
Analysing performance and operating efficiency
    • Cash vs Accrual accounting systems
    • Strengths and limitations of accrual accounting
    • Computing profit margins
    • EBITDA
    • Why profitable companies can still go bust
    • Revenue recognition - Percentage of completion vs completion method

Module 3: Cash Flow Statement Analysing health and sustainability
    • Cash balance vs Cash flow
    • How to tell if a business cash flow is sustainable
    • Where cash might be stuck in the company and how to free it up
    • Sustainable vs non-sustainable cash flow pattern
    • Impact of working capital changes on cash flow

Day 2
Module 4: Profitability Management 
Identifying profit drivers through Cost-Volume-Profit (CVP) Model
    • Understanding impact of changes in volume, cost and selling price on profit
    • Comprehending cost behavior and impact: fixed vs variable costs
    • Break-even analysis
    • Contribution margin analysis
    • Operating leverage

Module 5: Capital Budgeting 
Evaluating project financial viability and feasibility
    • Capital budgeting
       - Why is it important?
       - 4 stages of capital budgeting
    • Payback method
      - Computation
      -Pros and cons
      - stages of capital budgeting
    • Time value of money
       - Future value and present value
       - Compounding and discounting
       - Interests rate, discount rate, opportunity cost, required rate of return and costs of capital
    •  Net Present Value (NPV) analysis
        - Computation and interpretation
        - NPV vs payback period
        - Pros and cons
    • Internal Rate of Return (IRR) analysis
       - Computation and interpretation
       -Pros and cons
    • Comparison of payback, NPV and IRR methods
    • Weighted average cost of capital (WACC)
    • Assessing project risk
       - Risk adjusted discounted rate
       - Certainty equivalent approach
       - Sensitivity analysis

Day 3
Module 6: Financial Ratios Analysis 
Learn how to size up a company quickly using financial ratios
    • Valuation
    • Efficiency
    • Liquidity
    • Solvency
    • Profitability

Case Study and assessment

Accounting in a Box® learning kit


Who Should Attend
Executives, Managers, Entrepreneurs

Mode of Training

lean change

James Leong

James Leong is the CEO of Visions.One Consulting Pte Ltd. He brings to his clients and participants more than 20 years of financial, management and international training experience. Prior to becoming a professional training consultant, he managed the financial function in Asia Pacific for a US MNC as regional financial controller. As a chartered accountant, James achieved distinction for achieving the top 5% of results in his professional accounting examinations in Australia.

James is an adjunct associate professor with National University of Singapore. He has facilitated in the Certified Financial PlannerCM professional certification programme and also the CA programme for the Institute of Chartered Accountants in Australia. His academic teaching experience allows him to provide a structured learning experience for his participants.

In his customised training programmes, James consults for clients including US Fortune 100 companies such as AIA, Becton Dickinson, Chevron Texaco, Discovery, Dow Jones, GE Life, Honeywell, Sanofi, Safran, IBM, Lion Capital, Louis Vuitton, Merck, Mitsubishi Electronics, Mizuho Corporate Bank, Duke Corporate Education, Singapore Management University, Oracle, Panasonic, Philips Electronics, Prudential, SingTel, Wildlife Reserves of S’pore, UOB, OCBC, DBS Bank, SATS and Sumitomo-Mitsui Banking Corp. James also conducts programmes for government ministries, statutory boards and facilitates workshops internationally.

James has recently been featured in the Singapore Business Review as one of ten influential professional speakers in Singapore. In recognition of his voluntary contribution to the community, James has received the long service award from the Minister, Prime Minister Office and is currently a member of the North West Community Development Council’s Community Philanthropy Club (Club 100 @ North West). 


19 - 21 Jun  2019
22 - 24  July  2019 (FULL)
30 Sep - 02 Oct 2019


2.5 Days
9.00am to 5.30pm
9.00am to 1.00pm


National University of Singapore
University Town

International Participants

S$ 2273.75

  • Incl. GST

Singapore Citizens
(39 yrs old or younger) 
or Singapore PRs

S$ 682.13

  • Incl. GST

Singapore Citizens
(40 yrs or older)

S$ 257.13

  • Incl. GST

Enhanced Training Support for SMEs

S$ 257.13

  • Incl. GST

Fees & Fundings


Singapore Citizen1
39 years old or younger
Singapore Citizen1
40 years or older eligible for MCES2
Citizen1 eligible
for WTS3
Singapore PRs

Enhanced Training
Support for SMEs4
Full Programme FeeS$2,125.00S$2,125.00S$2,125.00S$2,125.00S$2,125.00S$2,125.00
SkillsFuture Funding
Eligible for Claim Period
(01 Oct 2018 to 30 Sep 2020)
Nett Programme FeeS$2,125.00S$637.50S$637.50S$637.50S$637.50S$637.50
7% GST on Nett
Programme Fee
Total Nett Programme
Fee Payable, Incl. GST
Less Additional Funding if
Eligible Under Various Scheme
Total Nett Programme Fee, Incl. GST,
after additional funding from the various funding schemes
S$2,273.75S$682.13S$257.13 S$150.88S$682.13S$257.13 

1 All self-sponsored Singaporeans aged 25 and above can use their $500 SkillsFuture Credit to pay for the programme. Visit to select the programme.
2 Mid-Career Enhanced Subsidy (MCES) - Singaporeans aged 40 and above may enjoy subsidies up to 90% of the programme fee.
3 Workfare Training Support (WTS) - Singaporeans aged 35 and above (13 years and above for persons With disabilities) and earn not more than S$2,000 per month, may enjoy subsidies up to 95% of the programme fee.
4 Enhanced Training Support for SMEs (ETSS) - SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the programme fee. For more information, visit
5 Eligible organisations (excluding government entities) may apply for the absentee payroll funding via SkillsConnect at for Singaporean/permanent resident participants attending the programme during working hours. The absentee payroll funding is computed at 80% of hourly basic salary capped at $4.50 per hour or $7.50 per hour for SME or 95% of hourly basic salary for WTS. For more information, visit

NTUC members enjoy 50% of the unfunded programme fee support for up to $250 each year for programmes supported under UTAP (Union Training Assistance Programme). Terms and Conditions apply. Please visit

Ver: 88060519

Registration will close 5 working days prior to programme commencement date

NUS School of Continuing and Lifelong Education

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