Marketing Analytics

As part of any marketing plan, marketers must track, measure and predict the impact of all key marketing programmes. There are three important questions to be answered: 

• What will you measure?
• When will you measure?
• How will you measure?

Without knowing the answers, marketers cannot successfully manage or improve their marketing programmes. The 2-day programme will introduce techniques and metrics that enable marketers to evaluate marketing initiatives by measuring performance. They will be able to report on the past, analyse the present and predict the future.

Programme Outline
• How to measure, analyse and manage marketing activities
• How to justify marketing spending such as acquisition cost
• How to calculate customer retention and survival rate
• How to improve the performance of marketing campaigns

Who Should Attend
Marketing Practitioners, Data Analysts

• Experience with marketing activities
• Basic understanding of data analytics

Marketing Analytics


27 - 28 September 2018


2 Days
9.00am to 5.30pm daily


National University of Singapore
University Town

Singapore Citizens1
(21 to 39 yrs old)
or SPRs (≥ 21 yrs old)

S$ 481.50

  • Incl. GST

Singapore Citizens1
(40 yrs old or older2)

S$ 181.50

  • Incl. GST

Enchanced Training Support for SMEs4

S$ 181.50

  • Incl. GST

Fees & Fundings


Singapore Citizen1
21 to 39
years old
Singapore Citizen1
40 years or older2
Citizen1 Eligible
for WTS3
Singapore PRs ≥
21 years older
Enhanced Training
Support for SMEs4
Full Programme FeeS$1,500.00S$1,500.00S$1,500.00S$1,500.00S$1,500.00S$1,500.00
SkillsFuture Funding-(S$1,050.00)(S$1,050.00)(S$1,050.00)(S$1,050.00)(S$1,050.00)
Nett Programme FeeS$1,500.00S$450.00S$450.00S$450.00S$450.00S$450.00
7% GST on Nett
Programme Fee
Total Nett Programme
Fee Payable, Incl. GST
Less Additional Funding if
Eligible Under Various Scheme
Total Nett Programme Fee, Incl. GST,
after additional funding from the various funding schemes
1 All self-sponsored Singaporeans aged 25 and above can use their $500 SkillsFuture Credit to pay for the programme. Visit the SkillsFuture Credit website to select the programme.
2 Mid-Career Enhanced Subsidy - Singaporeans aged 40 and above may enjoy subsidies up to 90% of the programme fee.
3 Workfare Training Support (WTS) - Singaporeans aged 35 and above (13 years and above for persons With disabilities) and earn not more than S$2,000 per month, may enjoy subsidies up to 95% of the programme fee.
4 Enhanced Training Support for SMEs (ETSS) - SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the programme fee. For more information, visit
5 Eligible organisations (excluding government entities) may apply for the absentee payroll funding via SkillsConnect at for Singaporean/permanent resident participants attending the programme during working hours. The absentee payroll funding is computed at 80% of hourly basic salary capped at $4.50 per hour or $7.50 per hour for SME or 95% of hourly basic salary for WTS. For more information, visit

Registration will close 5 working days prior to programme commencement date