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Communicating Your Personal Brand Identity Across Professional Contexts

In today’s disruptive economy, the concept of personal branding has gained even greater traction than before as a self-management concept to position one favorably for a job opening, a promotion opportunity, a career switch, or simply for better workplace relationships. While many management workshops have leveraged on this concept as the pivotal starting point to create positive impressions, not many have mapped out a holistic communicative strategy to help participants convey the desired brand image across various professional communication contexts the way this workshop does.

Programme Outline
By the end of this workshop, participants will be familiar with the range of communication strategies and tools necessary to communicate a consistent and appealing personal brand identity across various workplace contexts.
The communicative strategies include:
• Structure of email writing and rhetorical devices (e.g. word choice, tone of voice) in communicating neutral, good news and bad news effectively; and
• 3Vs and 1A (Visual, Vocal, Verbal & Aural) in managing dynamism in informal talks and in group-talks.

Who Should Attend
Team Leader, Supervisor, Project Lead, Executive, Assistant Executive, Senior Executive, Assistant Manager, Manager, Senior Manager, Deputy Manager

Data Analytics Begins With Me


20-22 Nov 2018
27 Feb 2019 - 1 Mar 2019


3 Days
9.00 am to 5.30 pm


National University of Singapore
University Town

International Participants

S$ 2407.50

  • Incl. GST

Singapore Citizens
(39 yrs old or younger) 
or Singapore PRs

S$ 722.25

  • Incl. GST

Singapore Citizens
(40 yrs or older)

S$ 272.25

  • Incl. GST

Enchanced Training Support for SMEs

S$ 272.25

  • Incl. GST

Fees & Fundings


Singapore Citizen
39 years old or younger
Singapore Citizen
40 years or older1
Citizen Eligible
for WTS2
Singapore PRs

Enhanced Training
Support for SMEs3
Full Programme FeeS$2,250.00S$2,250.00S$2,250.00S$2,250.00S$2,250.00S$2,250.00
SkillsFuture Funding-(S$1,575.00)(S$1,575.00)(S$1,575.00)(S$1,575.00)(S$1,575.00)
Nett Programme FeeS$2,250.00S$675.00S$675.00S$675.00S$675.00S$675.00
7% GST on Nett
Programme Fee
Total Nett Programme
Fee Payable, Incl. GST
Less Additional Funding if
Eligible Under Various Scheme
Total Nett Programme Fee, Incl. GST,
after additional funding from the various funding schemes 
1 Mid-Career Enhanced Subsidy - Singaporeans aged 40 and above may enjoy subsidies up to 90% of the programme fee.
2 Workfare Training Support (WTS) - Singaporeans aged 35 and above (13 years and above for persons With disabilities) and earn not more than S$2,000 per month, may enjoy subsidies up to 95% of the programme fee.
3 Enhanced Training Support for SMEs (ETSS) - SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the programme fee. For more information, visit

Registration will close 5 working days prior to programme commencement date