Business Model Innovation

商业模式创新大师班

 

课程目标

在颠覆型新经济中,创新型商业模式是企业盈利并维持高速增长的关键。

本课程旨在为学员提供实用的框架与方法,从而提高学员对客户需求、商业可行性与商业盈利的分析与了解。

本课程以价值主张概念作为理论基础,学员将通过商业模式画布来设计、验证和实践颠覆型的商业模式,并掌握多种应对市场竞争的商业模式战略决策。

本课程结束后,学员将掌握以下知识/技能:

  • 运用商业模式画布设计创新型的商业模式。

学员课前需掌握的知识/技能

课程适合群体

本课程适用于对商业模式创新感兴趣的经理、工程师、高管和企业家。

教学方式

线上教学

考核模式

书面考核

 Prof Neo Kok Beng

 

梁国民客座副教授

 

梁国民是屡获殊荣的创新创业教授,曾获新加坡总统设计奖、美国退役军人事务部创新倡议奖、巴塞罗那世界创业大赛优胜奖、新加坡国立大学创新企业奖和工程学院服务金牌奖。2018年,他还被授予东盟工程组织荣誉院士。他还是国家工程学位认证委员会的董事会成员。

梁教授在新加坡国立大学、哈佛大学、斯坦福大学、清华大学、复旦大学等知名大学授创新和创业课程。

梁教授也于哈佛大学肯尼迪政策学院担任高层管理课程讲师,教授经济发展创新课程。他也是肯尼迪政策学院科学、科技和全球化项目的附属研究学者。他的研究和授课领域包括科技与创新的政策和战略。

梁教授是新加坡国立大学研究生高科技创新创业计划 (GRIP)主任老师,负责每年50家高科技初创公司。

梁教授的课非常有效地结合了行业实践经验和领先的商业理念,并得到企业界的高度评价。他经常受邀为企业主管和高级管理人员讲授企业创新,主办领导创新营和创新研讨会。典型企业包括新东方集团、BioMat捷迈邦美(中国)、中国银行(香港)、苏州银行、青岛银行、九江银行、花旗银行、印尼国家石油公司 (Pertamina)、泰国国家石油公司 (PTT)、印尼中亚银行(Bank Central Asia)、俄罗斯塔格拉斯石油公司 (Tagras)。梁国民也是是高科技创业家和天使风险投资者。他创办了数家高科技高科技,包括医疗、机器人、金融科技与航天/卫星领域的高科技企业。

梁教授先前任职于新加坡科技集团的航空、电子、信息技术和企业投资部,曾担任副总裁、总经理、企业发展主任、区域市场经理职务。

梁教授是新加坡工程学院的院士、副院长、前副总裁和理事会成员。他还是新加坡国会金融、贸易和工业委员会资源组成员,在高科技创业、科研战略计划和创新政策方面出谋划策。

课程日期

2020 年7月13 日至2020 年8 月7日

课程时长

4 周,9小时自主学习线上课程,3小时直播课程

第 1 至 3 周:每周3小时自主学习线上课程

第4周:3小时直播课程

课程费用

 

国际学员 

新加坡公民和新加坡永久居民学员 

 课程费  1,168.22新元   1,168.22新元
 7%消费税  81.78新元  81.78新元 
 需支付的课程费用,含消费税  1250.00新元  1250.00新元 

 

BUSINESS MODEL INNOVATION

 

COURSE OBJECTIVES

In the disruption-based economy, an innovative business model is key to the profitable business and scalable growth. 

The course aims to equip learners with the framework, methodology skills to the design, validation and implementation of new business models for sustainable success. 

Based on value proposition concept, participants will understand the fundamental of business model design based on user desirability, technical feasibility and business viability. Participants will also learn the various strategic patterns of business model against competitors. 

At the end of the course, participants will be able to:

  • Use BMC to design innovative business model.

PRE-REQUISITES

Nil

WHO SHOULD ATTEND

Managers, engineers, executive and entrepreneurs who are interested in business model innovation

MODE OF DELIVERY

Online blended

MODE OF ASSESSMENT

Written

 Prof Neo Kok Beng


Mr NEO KOK BENG, Adjunct Associate Professor

Prof Neo Kok-Beng is an award-winning innovator and entrepreneur. Kok Beng has built up a portfolio of highly-scalable and global companies with deep-science in the areas of Biomedical, Financial and Space technologies – through its unique acceleration program that is “Global-Business & World-Class” in approach. He was awarded the Singapore’s President Design Award, the US Government Innovation Initiative Award, and NUS Innovation and Enterprise Award.

Prof Neo teaches innovation strategies and entrepreneurship at the National University of Singapore (the #1 university in Asia) and holds adjunct associate professorship at the business school, engineering school and entrepreneurship center. He is highly-rated and well-recognized for executive education for MNCs and large corporations; including China (New Oriental Group, Zimmer and QingDao Bank), Japan ( Fujitsu, Panasonic, Hitachi, Nippon Paint, Suntory and Asahi Glass), Singapore (Temasek Holdings, SingTel, StarHub and Cerebos), Thailand (PTT national oil company), Indonesia (Pertamina national oil company and TelKom Indonesia), Brunei (EDB) and Sri Lanka (John Keele Hospitality Group). Through the Lean LaunchPad@Singapore program, he has taught more than 300 universities professors and researcher in 60 new ventures teams and startups in medical, engineering and information technology fields.

He currently runs a venture accelerator that has raise more than USD10 million and achieved more than USD100 million valuation with global clients – using the methodology of “GLOBAL and WORLD-CLASS” business. He was the founder/CEO of AWAK, spin-off from UCLA, which build the 1st wearable (1kg) artificial kidney to improve the life of kidney failure patients. He has catalyst numerous projects and serves as Chairman, including Roceso Technologies (Medical Robotics/Rehab for Stroke patients), TinyMOS (Astronomy camera), Lumos Helmet (Smart helmet for cyclist), Reidao (Digital Real-Estate Assets using BlockChain) and SG Cosmos (immersive environment for satellite training and simulation). He is currently partnering a former NASA Scientist to set up a global Space Technologies accelerator,, and has running space technology promotions with participation of NASA astronaut.

Prof Neo is also an Associate Faculty of the Science, Technology & Globalization project in Harvard University. He teaches senior policy leaders (including ministers, ambassadors, permanent secretaries and directors-general) in the “Innovation for Economic Development” and “Technology, Innovation & Entrepreneurship” programs. He was a Fellow of Science, Technology and Innovation Policy at Harvard Kennedy School of Government.

He is also the founding Academic Committee member and Faculty of the Stanford University’s Bio design program in Singapore. It aims to train the next generation of Asian medical technology innovators. He also co-teaches the Asian Innovation & Entrepreneurship Immersion Program with Tsinghua University.

He is a much sought-after expert in innovation and entrepreneurship and actively contributes to nation building, public and community services through contributions in the areas of innovation entrepreneurship. His contributions include resource panel and committee members of the Singapore’s Government Parliamentary Committee on Trade, Finance and Industry; Inland Revenue Authority of Singapore, SPRING Singapore (government agency for SME), Ministry of Education, A*STAR and National Research Foundation.

Prof Neo is a Fellow of the Institution of Engineers, Singapore (IES) has served as Vice-President and Honorary Treasurer. He currently serves on the Engineering Accreditation Board (to audit and accredit degrees) and the Engineering Achievement & Awards Committee.

Prof Neo graduated with an MBA (NTU) on Hewlett-Packard Scholarship, and PostGrad Diploma (ICIS) on Singapore Computer Systems Scholarship, and B.Eng (Hons) from NUS. He was awarded an Executive Certificate in Innovation & Strategy from the Sloan School of Management, MIT. He was also a Fellow of Science, Technology & Innovation Policy Program at the Kennedy School of Government, Harvard University. His research and writings are in the areas of innovation policy innovation strategies, innovative organization and innovation entrepreneurship.

DATE

13 July – 7 August 2020

DURATION

4 weeks, 9 hours of self-directed e-learning, 3 hours of live online workshop

Week 1 to Week 3: 3 hours of self-directed e-learning per week

Week 4: 3 hours of live online workshop

FEES

 

 International Participants 

Singapore Citizens or Singapore PRs

 Full Programme Fee  S$1,168.22  S$1,168.22
7% GST  S$81.78  S$81.78
 Total Nett Programme Fee Payable, Incl GST  S$1250.00  S$1250.00

 

 
20 August 2020