Youth Programme: Global Media Culture




n this module students will learn how new media are involved in the production and transformation of global cultures. Alongside theories of globalisation, technological, political and economic factors will be explored to understand how media contribute to cultural products, practices and flows. The module will be divided into key case studies, including platform economics, the new creative economy, fandom, viral videos and urban media cultures. Students will also be introduced to the fundamental concerns of critical media studies. Students will be assessed based on class participation and a final written assignment.

Learning objectives:

  • A scholarly understanding of contemporary trends in global media cultures;
  • An foundational understanding of the central concerns, theories and analytical approaches of critical media studies;
  • The capacity to identify critical issues and questions that inform scholarly written work;
  • The ability to contribute productively to lively, critical class conversations.


Youth Programme Welcome by Dean
Law PP Class
Welcome message from Dean of NUS SCALE Tutorials conducted over Zoom


Participants should have basic understanding of media and culture at undergraduate level.

Participants should be able to read, write and communicate fluently in English, and understand basic terminologies used in the class.


Undergraduate students who are interested in reading and writing in critical media.


18 hours of Synchronous sessions including tutorials and final presentation. 

 Global Media Culture_Dr Alex Lambert

Dr Alex Lambert
Visiting Fellow
Department of Communication and New Media
Faculty of Arts and Social Sciences, National University of Singapore

Dr Lambert specializes in the study of new media and political and cultural change. His current work looks at alternative social and activist platforms. His prior work looked at social media, intimacy and cosmopolitanism. His last monograph was published by Palgrave Macmillan, entitled Intimacy and Friendship on Facebook.



Successful participants who complete all requirements of the programme including passing the assessment will receive a certificate of completion issued by NUS SCALE.
A sample of the certificate of participation can be found here: 

Participants from the project team with the highest score for the group project will also receive a commendation letter. A sample is shown below:
Sample Online Commendation Letter


Group Sign-up:
Winter 2021-2022
in collaboration with Looker Education Group

For programme enquiries, please fill the form here.

18 January 2023