One of the many strengths that the R programming language has is the availability of packages and wrappers for users of varying domains to tap on to. For data analysts or executives who deem social media data to be relevant for garnering insights into behaviours and sentiments, the ability to handle and make use of unstructured data would prove useful. This course covers the concepts and tools useful for making sense of social media data, from Tweets to reviews.
At the end of the course, participants will be able to perform text analytics, sentiment analysis, as well as social networks analysis.
- Overview of Social Media Analysis
- Data Extraction and APIs
- Wrapper Libraries
- Web Scraping
- Text Mining
- Basics of Sentiment Analysis
- Introduction to Network Analysis
R, R Studio
Familiarity with R programming language and control structures
Who Should Attend
Social Media Executives, Marketing Managers
Mode of Training