Business Strategies for the New Economy

Course Reference No:
TGS-2020505855 (Synchronous e-Learning)


Course Objectives

This course aims to:

  • Provide participants with key knowledge and skills for managing projects in an industrial environment.
  • Introduce the concepts of business strategies, business models, trends and its impact.
  • Provide the knowledge and skills of conducting stakeholder engagement sessions, where these sessions may be face-to-face or through technology platforms to conduct online surveys and/or online interviews.
  • Introduce ways of producing solutions and insights to inform stakeholders.

At the end of the course, participants will be able to:

  • Learn and apply the concepts of business strategies and models in the digital economy and disruptive technologies environment when planning and managing projects.
  • Understand and apply the various frameworks, methodologies and tools such as design thinking, business model canvas, and project management when formulating business strategies.


Day 1
  • Innovation Process – Design Thinking
    • Understand the process of human-centric innovation
    • Group work to identify the various disruption trends, especially Industry 4.0
  • Technological Development Life Cycle
    • Understand how technologies are conceptualized, developed and deployed
    • Group work on the current stage of identified technologies and their future technological pathway
Day 2
  • Digital Platform and Leadership
    • Understand how platform leadership can lead to scalable growth
    • Group work on the design of platform, especially digital platform, using network effects
  • Disruptive Innovations and Strategies
    • Understand how technologies disruption industries and the appropriate innovation strategies
    • Group work on the disruptive innovation strategies
Day 3
  • Group Presentations
    • Application of learning through field work
    • Analysis of the technological disruptions facing their clients
  • Innovation Process – Design Thinking
    • Understand the process of human-centric innovation
    • Group work based on Stanford Design Thinking methodology
Day 4
  • Value Proposition Design
    • Understand the value proposition that addresses important issues of clients
    • Group work on the design of minimal viable product (MVP)
  • Business Model Design
    • Understand to innovate business model for new economy
    • Group work on the business mode innovations using Business Model Canvas
Day 5
  • Business Validations
    • Understand the process of business model validations
    • Group work on coming up with disruptive business model
  • Group presentation
    • Application of learning through field work
    • Design of new business model


At least a Bachelor’s degree

Who Should Attend

Public Service Professionals

Mode of Training

Online (Live)


Prof Neo Kok Beng


Neo Kok Beng is an award-winning technology entrepreneur and a venture catalyst specializes in the technology commercialization of research and inventions from universities and research institutes into high-growth and highly scalable companies. His innovative “global-oriented ventures” have harnessed numerous international and local awards; including the President’s Design Award (2014), NUS Promising Startups (2013) and the US Government for Innovation Initiative (2012). He is currently an adjunct associate professor at NUS and is faculty for innovations at Harvard, Stanford and Tsinghua universities. He has successfully licensed its product to international companies, and have achieved more than USD100 million valuations for his portfolio. Has a build up a portfolio of highly-scalable and global companies with deep-science in the areas of Biomedical, Financial and Space technologies – through its unique acceleration program that is “Global- Business & World-Class” in approach.

Professional Career

Neo Kok Beng is Co-Founder/Director of AWAK Technologies, a technology spin-off from UCLA that is developing the platform technology for sorbent-based dialysis generation and the 1st world peritoneal-based automated wearable artificial kidney, and has licensed 1st product to the Baxter. He has catalyst several high-tech venture in the MedTech, FinTech, SpaceTech and Consumer Lifestyle industries.

He was Vice-President at Singapore Technologies Electronics, specializing in new business development. He had set up new businesses divisions and spin-offs in mobile payment, information security and telematics. He was the CEO of the $20 million Incubators@Work!, Singapore Technologies Incubation Program, to fund staff in innovative ideas. Kok Beng has worked and set up companies in China (Shanghai), USA (Silicon Valley) and Philippines.

He is CEO of NEO Institute which provides consulting and executive education to international clients. He has conducts executive level training and consulting for oil and gas industry (PTT & Pertamina), telcos (SingTel, StarHub and Telkom), manufacturing (LIXIL, Ashahi Glass, Nippon Paint, Fujitsu, Panasosnic), education (universities and New Oriental Group), government and unions.

Executive Education

Kok Beng is an Affiliate Faculty with the Science, Technology & Globalization program of the Kennedy School of Government, Harvard University. He is also on the Faculty of Executive Education for the Innovation in Economic Development (IFED) programs for global leaders in innovation policy, strategy and management; and a senior leaders program on Technology, Innovation & Entrepreneurship (TIE) for Africa ministers and policy makers.

He is an Adjunct Associate Professor, Department of Marketing, NUS Business School. He develops and teaches in the executive education, MBA and undergraduates programmes; including Chinese teachings. He develops the MBA modules in Technology Transfer & Commercialization, and Design Thinking & Business Innovations, besides teaching New Product Development. He held concurrent appointment at the Faculty of Engineering on innovation and enterprise, and is on the Faculty of Lean Launchpad of NUS Enterprise & NUS Entrepreneurship Centre. He also teaches innovation and entrepreneurship as the Yong Loo Lin School of Medicine.

He is a highly rated Faculty for Executive Education, typically in the areas of growth strategies, business model innovations, technology transfer and commercialization, design thinking, new product development, open innovation / crowd sourcing and crowd funding. Besides teaching executives, he has been appointed programme directors for numerous corporate programmes such as Telkom Indonesia, Thai Petroleum, China regional banks, Cerebos, A*STARS and SPRING SME Leadershp Programme. He has taught globally US, China, Africa (African Development Bank), Indonesia, Sri Lanka and Brunei, Thailand.

He is on the Academic Committee of the Singapore-Stanford Biodesign, and initiative by A*STAR and EDB to develop the next generation of medical technology innovators. Besides developing the curriculum, he also serves as teaching faculty covering topics in market analysis, medical device regulation and healthcare reimbursements.

Kok Beng graduated with an MBA (NTU) on Hewlett-Packard Scholarship, and PostGrad Diploma (ICIS) on Singapore Computer Systems Scholarship, and B.Eng (2nd Upper Hons) from NUS. He was awarded an Executive Certificate in Innovation & Strategy from the Sloan School of Management, MIT. He was also a Fellow of Science, Technology & Innovation Policy Program at the Kennedy School of Government, Harvard University. His research and writings are in the areas of innovation policy innovation strategies and innovation entrepreneurship.




5 Days
9.00am to 5.30pm



International Participants


Incl. GST

Singapore Citizens 
(39 yrs old or younger) 


Singapore PRs


Incl. GST

Singapore Citizens 
(40 yrs or older)


Incl. GST

Enhanced Training Support for SMEs


Incl. GST

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Fees & Funding

Singapore Citizen1
39 years old or younger
Singapore Citizen1
40 years or older eligible for MCES2
Singapore PRs Enhanced Training
Support for SMEs3
Full Programme Fee S$4,750.00 S$4,750.00 S$4,750.00 S$4,750.00 S$4,750.00
SSG Funding
(Refer to Funding Page for Claim Period)
- (S$3,325.00) (S$3,325.00) (S$3,325.00) (S$3,325.00)
Nett Programme Fee S$4,750.00 S$1,425.00 S$1,425.00 S$1,425.00 S$1,425.00
7% GST on Nett
Programme Fee
S$332.50 S$99.75 S$99.75 S$99.75 S$99.75
Total Nett Programme
Fee Payable, Incl. GST
S$5,082.50 S$1,524.75 S$1,524.75 S$1,524.75 S$1,524.75
Less Additional Funding if Eligible Under Various Scheme - - (S$950.00) - (S$950.00)
Total Nett Programme Fee, Incl. GST,
after additional funding from the various funding schemes
S$5,082.50 S$1,524.75 S$574.75 S$1,524.75

Learners must fulfill at least 75% attendance and pass all assessment components, to be eligible for SSG funding.

  1. All self-sponsored Singaporeans aged 25 and above can use their $500 SkillsFuture Credit to pay for the programme. Visit to select the programme. 
  2. Mid-Career Enhanced Subsidy (MCES) - Singaporeans aged 40 and above may enjoy subsidies up to 90% of the programme fee. 
  3. Enhanced Training Support for SMEs (ETSS) - SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the programme fee. Click here for more information.
  4. Eligible organisations (excluding government entities) may apply for the absentee payroll funding for Singaporean/permanent resident participants attending the programme during working hours. The absentee payroll funding is computed at 80% of hourly basic salary capped at $4.50 per hour or $7.50 per hour for SME. For more information, visit Enterprise Portal for Jobs and Skills.
  5. Eligible individuals may apply for training allowance capped at $6/hr under the WSS scheme, visit- WSG for more information.
NTUC members enjoy 50% of the unfunded course fee support for up to $250 each year for courses supported under UTAP (Union Training Assistance Programme). Terms and Conditions apply. Please visit
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01 October 2021