After fleshing out your business plan and refining your idea to meet market needs, you finally have your product or service in hand. Now how do you tell the world about it?
It is no mean feat to garner attention for your product or service in a marketplace crowded with local and global competitors. While there may be seemingly fool-proof marketing plans, this professional certificate will show you best practices to leverage your network, understand your customer base, and use digital platforms effectively to get the word out about your product or service.
Through this course, you will learn the strategies to build your professional network, and come to appreciate the importance of this social capital as you see how your network can help you to extend your market reach quickly. You will acquire the skills to capitalise on the capabilities of readily available digital services and tools that can support your marketing and communications needs. Using data analytics, you will glean insights on customers, and such understanding of your customers will inform your decision making on how and where to invest in building your business.