Professional Certificate in Marketing for Entrepreneurs

IMPORTANT: if you are NOT a recent NUS graduate eligible for NUS Resilience & Growth Virtual Vouchers, please click here to register for the Professional Certificate in Marketing for Entrepreneurs instead.

Course Objectives

After fleshing out your business plan and refining your idea to meet market needs, you finally have your product or service in hand. Now how do you tell the world about it?

It is no mean feat to garner attention for your product or service in a marketplace crowded with local and global competitors. While there may be seemingly fool-proof marketing plans, this professional certificate will show you best practices to leverage your network, understand your customer base, and use digital platforms effectively to get the word out about your product or service.

Through this course, you will learn the strategies to build your professional network, and come to appreciate the importance of this social capital as you see how your network can help you to extend your market reach quickly. You will acquire the skills to capitalise on the capabilities of readily available digital services and tools that can support your marketing and communications needs. Using data analytics, you will glean insights on customers, and such understanding of your customers will inform your decision making on how and where to invest in building your business.

COURSE SCHEDULE

Programme Title

Batch 2
(via Online Zoom)

Batch 3
(via Online Zoom)
 

Build a Network that Works for You (CFG)
2 X 0.5 Days                       

20-21 August 2020, 9am – 1pm 17-18 November 2020 9am – 1pm

Customer Insights Begins With Me (SCALE)
1 Day

26 August 2020, 9am – 5.30pm
19 November 2020, 9am – 5.30pm

Digital Marketing for Entrepreneurs (SOC-STMI)
6 x 0.5 Days

7, 10, 14, 17, 21, 24 Sep 2020, 1pm – 5pm

26, 29 Oct, 2, 5, 9, 12 November 2020, 1pm – 5pm

Social Media and Public Relations (CNM)
4 x 0.5 Days

23-26 November 2020, 1pm – 4.30pm 1-4 December 2020, 2pm – 5.30pm


DATE

Please refer to course dates published above

DURATION

7 days
9.00am to 5.30pm
(Daily)

VENUE

National University of Singapore
University Town

If you are an NUS fresh graduate from 2020 planning to use your Virtual Voucher to enrol for this Professional Certificate,  please note that the registration for Voucher usage has been open via the NUS Online Application Portal.

Please do not apply for the individual short courses via the SCALE Online Registration System, as you would not be able to use your Vouchers in that system.

 
04 November 2020