Design Thinking is a human-centered methodology for innovation. It draws on methods from engineering and design, combining ideas from arts, tools from social sciences and insights from the business world. The 1-day Design Thinking bootcamp will enable you to use behavioural insights and discover the human factor in innovation.
At the end of this course, participants will learn:
- Understand and apply concepts of Design Thinking to innovation projects
- Understand and use Design Thinking tools
- Carry out prototyping of a proposed innovation concept
- Why Design Thinking matters
- Core principles of Design Thinking & innovation
- How to start a Design Challenge
- User insight research methods
- User data collection & analytics
- Identify latent need and innovation opportunities
- Develop, test and communicate concept prototyping
Who Should Attend
Professionals and managers who need to know how to apply Design Thinking in their work.
Mode of Training
On-campus or Online (Live)
Dr. Guo Lei
Guo Lei is an active educator and researcher in data science, behavioural study and design thinking, with extensive experience in delivering practice-based learning programmes and applied research projects with successful results.
Starting her career in Singapore as a marketing practitioner, Dr Guo worked across manufacturing, entertainment and education industries. She was the Chief Representative in China for a Singapore listed company. She was also responsible for setting up Shanghai Office and promoting executive education programmes for NUS Business School in Greater China market.
With the aspiration of bridging the gap between research and practice, Dr Guo pursued her PhD in the UK, where she worked on large-scale research projects with Cambridge University Service Alliance, BAE Systems and China Mobile.
Dr Guo returned to Singapore and joined NUS as a faculty member in 2011. She has particular experience in tackling complex challenges through applied research and education. She was the Principal Investigator for a series of research projects to inform better public transport policy decisions. She consults local and overseas corporate clients on data analytics, user experience design and service innovation. Dr Guo teaches executive programmes of Data Analytics and Design Thinking at NUS. She has a passion for engaging and inspiring working professionals at all levels by applying the theory to real world business applications.
Dr Guo holds a PhD in Marketing from University of Exeter, an MBA from University of Adelaide and a BA in Literature from Beijing Normal University.
Mr. Timothy Hoo
Timothy Hoo is the principal designer of Design Exchange, an award-winning multi-discipline design agency in Singapore.
An industrial designer with over two decades of professional design practice, he currently leads Design Exchange in the consulting for product design, UX & UI, digital & space design services offered by his company.
Well-versed in the creative process and start-to-end design life cycles, from design conceptualisation to implementation and project team management, he has over the years led and fronted major roles for multiple projects undertaken by his company; with clients ranging from start-ups to small businesses, MNCs and government organisations. His involvement and efforts have led to recognitions and winnings from prestigious international design awards such as G-Mark, iF & Red Dot. His portfolio includes design projects delivered in the domain of consumer electronics, medical & healthcare, industrial, retail & space, digital & interface.
Apart from consulting, Tim has tutored part-time covering modules in Design Fundamentals, Human-Centred Design and Design Platform Studio at the Department of Industrial Design, School of Design & Environment, National University of Singapore.
Tim firmly believes that design should be an inherent part of human awareness that collectively drives improvements and advancements without bias.