Placemaking Event Management & Marketing

Course Reference No: TGS-2022011449

This course is part of the Professional Certificate in Placemaking. Click here to find out more about the Professional Certificate in Placemaking.

Course Objectives

Placemaking involves both the physical transformation of the place and the contents that go into the place to create meaning and memories for visitors. Events are a large part of place contents, and sometimes the most influential and practical means of placemaking. 

At the end of the course, participants will:

  • Understand various perspectives applied to events and the impact of these perspectives on business and society
  • Identify and recognise a wide variety of practical skills required in event management
  • Appreciate event management from a project and facilities management point of view
  • Learn the process of creating and designing events
  • Apply marketing concepts to event planning
  • Develop basic knowledge in event operations and event risk management

During the programme, participants will:

  • understand and apply fundamentals of event management (by identifying and recognising a wide variety of practical skills required in events management as well as applying marketing concepts to event planning) in their respective industries through selected case studies
  • explore with the various types of events and their features, deliverables and contributions to the event industry (from a project and facilities management view point) in the context of today's world economy in general
  • study the events landscape in Singapore and competitive markets in the region and to discern potential issues of concern and identify opportunities for Singapore
  • Where applicable, to predict/make sense of the  new directions or trends that will shape the events space in the near and long term by applying the process of creating and designing events
Participants can look forward to discussions on:
  • mechanics of event management and event marketing, with emphasis on how these mechanics can complement local placemaking initiatives
  • a case study involving efforts to revitalise Orchard Road


Degree or Advanced Diploma in any discipline.

Who Should Attend

Placemaking agents, place management professionals and urban planners/developers/consultants in both public agencies & private corporations.

Mode of Training


Safe Distancing Measures and Protocols

The University has put in place a set of precautionary measures to keep our students, programme participants and staff safe and healthy, and to better mitigate the potential risks as we safeguard our community against the coronavirus and COVID-19. Please click here to find out more about our guidelines for face-to-face programmes.

Dr Yeoh Teng Kwong


Dr. TK Yeoh was an industry insider for 32 years prior to joining the Department of Building (now called Department of the Built Environment) in NUS as Associate Professor (Practice Track) in January 2015. He retired in 2018, but continued to teach two modules in the department, namely Event Management (PF2305) and Event Management Case Studies (PF2306), on a part-time basis.

Throughout his corporate career (24 years with Singapore Airlines and 8 years with Millennium & Copthorne Hotels and Resorts), Dr. Yeoh occupied various management positions dealing with Sales and Marketing, Operations, Planning and Development, Customer Affairs, and Human Resource Management.

With a PhD in Chemistry from the University of Waikato, New Zealand, he was well-placed to blend empirical research with industry practices as he gave back to society in his teaching assignments while in NUS. These included Operations and Maintenance Management, Strategic Facilities Management, Project and Facilities Communication Management, and Event Management.


2 - 3 March 2023


2 Days
9.00am to 5.30pm


National University of Singapore
University Town

International Participants


Incl. GST

Singapore Citizens
(39 yrs old or younger) 


Singapore PRs


Incl. GST

Singapore Citizens
(40 yrs or older)


Incl. GST

Enhanced Training Support for SMEs


Incl. GST

Sign Up Now
A guide to our online registration portal can be found here.

Fees & Fundings

Singapore Citizen1
39 years old or younger
Singapore Citizen1
40 years or older eligible for MCES2
Singapore PRs Enhanced Training
Support for SMEs3
Full Programme Fee S$2,100.00 S$2,100.00 S$2,100.00 S$2,100.00 S$2,100.00
SSG Funding
(Refer to Funding Page for Claim Period)
- (S$1,470.00) (S$1,470.00) (S$1,470.00)  (S$1,470.00)
Nett Programme Fee S$2,100.00 S$630.00 S$630.00 S$630.00 S$630.00
7% GST on Nett
Programme Fee
S$147.00 S$44.10 S$44.10 S$44.10 S$44.10
Total Nett Programme
Fee Payable, Incl. GST
S$2,247.00 S$674.10 S$674.10 S$674.10 S$674.10
Less Additional Funding if Eligible Under Various Scheme - - (S$420.00) - (S$420.00)
Total Nett Programme Fee, Incl. GST,
after additional funding from the various funding schemes
S$2,247.00 S$674.10 S$254.10 S$674.10

Singapore Citizens or Singapore PRs eligible for the SSG grant must attain at least 75% training attendance and passed all prescribed assessments.

  1. All self-sponsored Singaporeans aged 25 and above can use their $500 SkillsFuture Credit to pay for the programme. Visit to select the programme. 
  2. Mid-Career Enhanced Subsidy (MCES) - Singaporeans aged 40 and above may enjoy subsidies up to 90% of the programme fee. 
  3. Enhanced Training Support for SMEs (ETSS) - SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the programme fee. Click Here for more information. 
  4. Eligible organisations (excluding government entities) may apply for the absentee payroll funding for Singaporean/permanent resident participants attending the programme during working hours. The absentee payroll funding is computed at 80% of hourly basic salary capped at $4.50 per hour or $7.50 per hour for SME. For more information, visit Enterprise Portal for Jobs & Skills
  5. Eligible individuals may apply for training allowance capped at $6/hr under the WSS scheme, visit- WSG for more information..
  6. NTUC Training Fund (SEPs) – All self-employed (i.e. freelancers and sole-proprietors-with-no-employee) Singaporeans and Permanent Residents are eligible to apply for the NTUC Training Fund (SEPs) from NTUC’s Employment and Employability Institute (e2i). Click here for more information.
Sign Up Now
A guide to our online registration portal can be found here.
12 August 2022