The MOC programme, offered by the Department of Communications and New Media in NUS’ Faculty of Arts and Social Sciences, is the only one in Singapore that gives students the choice of specialising in one of three specific areas: Strategic Communication, Data and Communication, or Global Media Communication.

The Data and Communication and Global Media Communication streams distinguish the programme from other programmes in the market, which traditionally focus more on Strategic Communication.

The Department of Communications and New Media also provides internships and mentorships, which enable students to learn from leading industry mentors:

• Internship (designed for students with less than two years of work experience in the industry) – A formal opportunity for students to join organisations for a period of 12 weeks over summer to take on an internship in positions and areas that are of direct relevance to their field of study, research and/or specialisations
• Mentorship (designed for students with two or more years of work experience in the industry) – An initiative where students can join an organisation for a period of up to 12 weeks over summer to take on a mentored position with a senior communications leader focused on areas that are relevant to their field of study, research and/or specialisations

The programme adopts a finely balanced 50-50 split between theory and practice. The curriculum is designed to prepare students for leadership positions in the industry. Hence, there will be elements of experiential learning and opportunities for practical applications (such as internships, mentorships and the final-year project), coupled with the academic rigour and research expertise synonymous with NUS.

The “Final-year Project” course is an application‐led innovative project that allows students to blend direct hands‐on industry experience with theory in conducting research. It situates the learning within an application framework by partnering students with a supervisor to conduct issues‐based research and consultancy. In doing so, students will access a platform for one‐on‐one supervision with professors, key communication with industry leaders, and peer-to-peer networking. Students will apply theory and practice to consultancy work to analyse and produce research reports that are industry-ready.

Applicants may still opt for the Data and Communication specialisation without having the relevant coding skills or background. Basic foundations will be taught in the courses, and supplementary readings will be provided (as and when required).

The MOC programme is designed to groom the next generation of communication leaders: highly competent professionals who are primed for success amidst the challenges of a fast-changing world.

The programme will prepare graduates to take up key positions in the following areas:

• Advertising and Marketing Communication
• Corporate Communication and Public Affairs
• Public Relations
• Employee Relations
• Communication Campaigns (e.g. Public Health)
• Digital Marketing
• Digital Media and Content
• Fundraising
• Integrated Marketing Communication
• Investor Relations
• Media Entrepreneurship
• Policy‐making
• User Experience
• Data Analytics
• Social Media Management
• Journalism
• Non‐profit and International Organisations