In a relentlessly-volatile media landscape shaped by technological advances and content proliferation, media professionals must be agile to keep pace with constant change.
Today, content is king, holding court on digital platforms that reach millions of people every day. The challenge for organisations in this age is to harness the power of content and wield it strategically to communicate effectively with their stakeholders.
Offered by the NUS Department of Communications and New Media at the Faculty of Arts and Social Sciences, the NUS Master of Social Sciences (MSocSci) in Communication recognises that competency gap in the market, and is proud to be the first graduate programme to fill that void. Let us mentor you on being a leader in the digital field, and provide you with cutting-edge expertise to firmly grasp the essence of data in your communication plans.
Dr Suwichit (Sean) Chaidaroon
NUS MSocSci (Communication)
An advanced training in Communication is the key to success in this age of disruption where organisations and individuals are surrounded with digital media to cope with the rapidly changing economic, political, and cultural environments.
The NUS Master of Social Sciences in Communication offers a solid foundation in strategic communication, data communication, and global communication. These three areas shape our innovative curriculum and drives our ambition to empower students with cutting-edge expertise so that they can excel and blaze a trail in a landscape that is constantly changing.
Flexible learning schedules are also available to allow working professionals and international students to study supplemental online learning materials at their own pace, and meet with their instructors in a block mode.
The programme also focuses on preparing future leaders of communication industry. Students will have an option to do an internship or mentorship with industry leaders in order to prepare themselves for their future careers.
This will be an exciting time to upskill yourselves with a team of dedicated professors who have extensive research and industry experience.
I look forward to welcoming and working with you in our programme.
FREQUENTLY ASKED QUESTIONS
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How is this programme different from other similar programmes in the market?
The MSocSci in Communication programme, offered by the Department of Communications and New Media in NUS’ Faculty of Arts and Social Sciences, is the only one in Singapore that gives students the choice of specialising in one of three specific areas: Strategic Communication, Data and Communication, or Global Media Communication.
The Data and Communication and Global Media Communication streams distinguish the programme from other programmes in the market, which traditionally focus more on Strategic Communication.
The Department of Communications and New Media also provides internships and mentorships, which enable students to learn from leading industry mentors:
- Internship (designed for students with less than two years of work experience in the industry) – A formal opportunity for students to join organisations for a period of 20 weeks to take on an internship in positions and areas that are of direct relevance to their field of study, research and/or specialisations
- Mentorship (designed for students with two or more years of work experience in the industry) – An initiative where students can join an organisation for a period of up to 20 weeks to take on a mentored position with a senior communications leader focused on areas that are relevant to their field of study, research and/or specialisations
How much of the programme is theoretical, and how much is practical?
The programme adopts a finely balanced 50-50 split between theory and practice. The curriculum is designed to prepare students for leadership positions in the industry. Hence, there will be elements of experiential learning and opportunities for practical applications (such as internships, mentorships and the final-year project), coupled with the academic rigour and research expertise synonymous with NUS.
What can you tell me about the “Final-year Project” module (e.g. overview, scope of work, organisations involved, choice of host organisation, etc.)?
The “Final-year Project” module is an application‐led innovative project that allows students to blend direct hands‐on industry experience with theory in conducting research. It situates the learning within an application framework by partnering students with a supervisor to conduct issues‐based research and consultancy. In doing so, students will access a platform for one‐on‐one supervision with professors, key communication with industry leaders, and peer-to-peer networking. Students will apply theory and practice to consultancy work to analyse and produce research reports that are industry-ready.
Can I apply for the Data and Communication specialisation if I do not have any coding skills or background?
Applicants may still opt for the Data and Communication specialisation without having the relevant coding skills or background. Basic foundations will be taught in the modules, and supplementary readings will be provided (as and when required).
What are some of the career prospects or pathways available upon completion of the programme?
The MSocSci in Communication programme is designed to groom the next generation of communication leaders: highly competent professionals who are primed for success amidst the challenges of a fast-changing world.
The programme will prepare graduates to take up key positions in the following areas:
- Advertising and Marketing Communication
- Corporate Communication and Public Affairs
- Public Relations
- Employee Relations
- Communication Campaigns (e.g. Public Health)
- Digital Marketing
- Digital Media and Content
- Integrated Marketing Communication
- Investor Relations
- Media Entrepreneurship
- User Experience
- Data Analytics
- Social Media Management
- Non‐profit and International Organisations