MSocSci (Communication) with Specialisation in Data and Communication

Overview

The advent of the Internet, Big Data and its collection and analysis has led us to a world where information is more than just binary numbers.

Rather, those lines of information can now help you connect better with your audiences and strategically influence the decision-making process for more optimal business results.

The Data and Communication specialisation track of the NUS MSocSci (Communication) programme comprises of modules to help communication professionals remain relevant in changing times by learning about data visualisation, social media and analytics, studying that data and understanding it, and then building a positive narrative with it.

This specialisation track will be suitable for leaders and executives who are in corporate communications, public relations, journalism, and arts.

Programme Structure

Students will need to complete 40 modular credits (MCs) of courses to complete the Master’s programme. This includes 3 core modules (4 MCs each), a compulsory Final Year Project (8 MCs), and 20 MCs of elective modules.

Optional electives include Internship (for students with less than 2 years of working experience) or Mentorship (for students with at least 2 years of working experience). Unlike other electives which are 4 MCs each, the internship and mentorship are worth 8 MCs.

Modules

Core Modules
Foundation (12MC)

Core Module
Final-Year Project (FYP) (8 MC)

NMC5301 Strategic and Global Communication

NMC5307 Final Year Project in Communication
(Available for Masters students only)

NMC5302 Digital Communications and Analytics

 

NMC5306 Communications and Leadership

 

Elective Modules (20 MC)
Inclusive of: Optional Mentorship / Internship
(8 MC)

Specialisation Electives
Students must obtain a pass for at least three modules under the respective category for specialisation

NMC5341 Visualising Data

NMC5342 Introduction to Social Media Analytics

NMC5343 Introduction to Audience Analytics 

NMC5344 Coding for Communicators

Non-Specialisation Elective (Available for Masters students only)

NMC5304 Mentorship

NMC5305 Internship

Recognised Module Electives

NM5201 State and Civil Society in the Information Age

NM5204 Computer-Mediated Environments

NM5205 Cognition and Media

NM5209 Interactive Media Arts

NM5216 Advanced Health Communication

NM5218 Cultural Policy

NMC5322 Digital Marketing Practices

NMC5323 Crisis Communications and Leadership

NMC5324 Uses of Communication Research

NMC5325 Managing Corporate Reputation

NMC5362 Media in Asia

NMC5364 Digital Journalism and Law

NMC5367 The Global Audience

NMC5368 Media, Policy, and Markets


Speaker

Dr Suwichit (Sean) Chaidaroon

Academic Director, NUS MSocSci (Communication) & Programme Coordinator (Strategic Communication)

Senior Lecturer

 

Dr Chaidaroon is a Senior Lecturer at the Department of Communications and New Media, National University of Singapore and has extensive teaching and research background in communication management. He has a PhD in corporate and organization communication from a Fulbright-funded scholarship at the University of Memphis.

 

In the last 15 years of his post-PhD academic career, he has made his mark in the field through research publications which have focused on media marketing in Thailand, as well as through international cross-cultural case studies. This is most prominent in his teaching and development of new courses such as organisational communication; brands and advertising strategies; strategic communication; principles of marketing; marketing communications; public relations, crisis communications; and integrated marketing communications. He has designed and taught these modules at various universities globally including Nanyang Technological University; University of Westminster; Chulalongkorn University; and University of Technology Sydney. At the University of Technology Sydney, he recently helped to lead the development and launch of their Master of Strategic Communication degree programme.

 

He is a seasoned developer of MOOC courses, and has already conducted workshops and presented papers at international e-learning conferences domestically and internationally on the merits and challenges of technology-enhanced learning. His leadership is also recognised when he was invited to present plenary papers in Thailand and Australia on the inclusion of student and curriculum diversity in the teaching of international communication studies.

Mode of study

Full-time basis: 12 months
Part-time basis: 24 months

Intake

1 intake per year and Semester 1 (August) intake

  • 1 November (in the year preceding the intake)
  • to 31 January (in the same year as the intake)

Tuition Fee


S$35,000

excluding GST

Admission Criteria

There will be one intake per year (August). Candidates seeking admission must have obtained either:

  1. an NUS Honours degree (Merit/Second Class and above) or the international equivalent (e.g., a four-year Bachelor’s degree with at least an average grade of B or equivalent) in related fields; or
  2. Bachelor’s degree (at least an average grade of B or equivalent) in related fields, and with a minimum of two years of relevant work experience; or
  3. Such other Bachelor’s degree qualifications and experience subject to approval by the Board of Graduate Studies.

Candidates from a non-English speaking background and with qualifications from universities where English is not the main language of tuition must demonstrate good English proficiency (TOEFL score of at least 100 for the internet-based test and a minimum score of 22 for the writing section, or  7.0 for IELTS and a minimum of 6.0 in each band or equivalent). The test must have been taken no longer than two years prior to the beginning of the application period.

Shortlisted candidates will be invited to attend an admission interview.  Telephone interviews or video conferencing interviews will be conducted for overseas applicants. An overall evaluation of the candidate's profile will be considered for the admission.

The same admission requirement applies for those candidates who intend to pursue the Graduate Certificate and/or Graduate Diploma. 


Apply now!

For enquiries, please email us at pgc@nus.edu.sg.

 
15 October 2020