Course Reference No: TGS-2022011449
This course is part of the Professional Development in Placemaking. Click here to find out more about the Professional Development in Placemaking.
Course Objectives
Placemaking involves both the physical transformation of the place and the contents that go into the place to create meaning and memories for visitors. Events are a large part of place contents, and sometimes the most influential and practical means of placemaking.
At the end of the course, participants will:
- Understand various perspectives applied to events and the impact of these perspectives on business and society
- Identify and recognise a wide variety of practical skills required in event management
- Appreciate event management from a project and facilities management point of view
- Learn the process of creating and designing events
- Apply marketing concepts to event planning
- Develop basic knowledge in event operations and event risk management
During the programme, participants will:
- understand and apply fundamentals of event management (by identifying and recognising a wide variety of practical skills required in events management as well as applying marketing concepts to event planning) in their respective industries through selected case studies
- explore with the various types of events and their features, deliverables and contributions to the event industry (from a project and facilities management view point) in the context of today's world economy in general
- study the events landscape in Singapore and competitive markets in the region and to discern potential issues of concern and identify opportunities for Singapore
- Where applicable, to predict/make sense of the new directions or trends that will shape the events space in the near and long term by applying the process of creating and designing events
Participants can look forward to discussions on:
- mechanics of event management and event marketing, with emphasis on how these mechanics can complement local placemaking initiatives
- a case study involving efforts to revitalise Orchard Road
Pre-Requisites
Degree or Advanced Diploma in any discipline.
Who Should Attend
Placemaking agents, place management professionals and urban planners/developers/consultants in both public agencies & private corporations.
Mode of Training
On-campus
A/PROF DANIEL WONG HWEE BOON
Associate Professor Daniel Wong Hwee Boon is a Fellow of the Singapore Institute of Surveyors and Valuers, Associate Member of the Australian Institute of Building (Royal Chartered) and a Registered Professional Quantity Surveyor (M1140). He is also the Deputy Head (Admin & Finance) in the Department of Building at NUS, Chairman of the Department Safety & Health Committee, and Building Estate Management Alumni (BEMA) Representative at NUS. A/P Wong's research interests are in the areas of SMART Facilities Management, Strategic Facilities Management, FM Contracts and Management Information System (MIS).
During his career in the private sector, A/P Wong worked on projects such as a 117 hectare sea reclaimed premier waterfront resort/ commercial/retail/hotel/residential mix development in Singapore, an 80 acres desert converted commercial/retail/hotel/residential mix mega development in United Arab Emirates and a 500 hectare international industrial park in Vietnam. He is the recipient of the PAQS Service Excellence Award and the SPRING Excellent Service Gold Award
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