DIGITAL PRODUCT MANAGEMENT

PROGRAMME OBJECTIVES

Digital Product Management is the process of planning and managing digital products and services from cradle to grave. Digital technology has created opportunities for companies to disrupt competition and develop new markets globally. In today's digital world, many companies are leveraging digital technologies to enhance the value of their products and services. Traditional products are also becoming "digital" products, as smart technologies are embedded into them to create new value. As a result, organizations are making a shift toward a digital product-centric approach to leverage digital product management in delivering these digital products and services. Digital product management also plays a key role in helping companies to drive digital transformation by offering their products and services through new channels that are built around user engagement and integrated into the consumer lifestyle, by meeting the user needs, and by delivering great user experience.

In Singapore, GovTech is positioned at the forefront of digital readiness and adoption in accelerating the development of digital products and services to meet the needs of both citizens and businesses. IMDA has also identified product development as an area of good tech jobs for Singaporeans, which will support the region’s growing demand for digital solutions. These are technology roles that are responsible for developing a strategy, roadmap and features for products, such as data analysts, program managers and data scientists. Tech talent in these roles help create, build and scale digital products. To successfully deliver business value to customers and stakeholders, many companies have included a common thread that runs through many of their newer job descriptions in their recruitment drives, which outlines the roles and responsibilities to deliver digital products.

PROGRAMME HIGHLIGHTS 

Welcome message from Dean of NUS SCALE	Tutorials conducted over Zoom

PRE-REQUISITES

There are no prerequisites for this course as the material will cover the basics of digital product management.

The course will be delivered in English.

WHO SHOULD ATTEND

This course is targeted towards those who wants to learn the skills and techniques to manage effectively digital products from cradle to grave.

MODE OF DELIVERY

18 hours of synchronous lessons, tutorials and a final project presentation. 

MODE OF ASSESSMENT

• Continuous Assessment: Active participation in lectures and tutorials
• Final Assessment: Team presentation of a product pitch, individual reflection report

Lee Boon Kee Senior Lecturer Department of Informations Systems & Analytics School of Computing Boon Kee is a fervent advocate for building products that matter. Graduated from the National University of Singapore with a degree in Information Systems and Computer Science in 1989. Started building software products in early career as a software engineer and then went into IT consulting working in companies such as HP, Sun Microsystems and Accenture. Started journey into product management in 2012 by engaging with several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. Teaching Digital Product Management for undergraduate and postgraduate students, as well as working professionals in Singapore for past 10 years.

 

CERTIFICATE OF COMPLETION

Successful participants who complete all requirements of the programme including passing the assessment will receive a certificate of completion issued by NUS SCALE.
 
A sample of the certificate of completion can be found here: 












Participants from the project team with the highest score for the group project will also receive a commendation letter. A sample is shown below:

UPCOMING SESSIONS

Group Sign-up:
14 January to 12 February 2023
in collaboration with Looker Education Group

For programme enquiries, please fill the form here.