Course Objectives
This youth programme will imbue students with knowledge on Social Media & Public Relations, Public Speaking and Crisis Communication.
Social Media & Public Relations have become a critical tool for 90% of all organisations today, whether in the private, public or NGO sector. Yet many brands still struggle to effectively utilise these platforms to engage their audience. Sometimes it is an issue of unrealistic expectations, poor targeting of audiences, or just a better engagement strategy. With so much invested, time, resources, and the critical need to maximize the utility and potential of social media, organizations need to ensure that they make the most of their social media presence.
Public Speaking prepares participants to be effective and engaging speakers. It introduces participants to media theories of communication, audience and persona with particular emphasis on the practical aspects of researching, organising and presenting speeches in a media-saturated context. It looks into adapting evidence, language, visual aids and other message components for strategic communication to designated media audiences. It emphasises principles and methods of selected forms of public speaking for various purposes, audiences and contexts, and includes practice in delivering speeches, as well as responding to audience questions.
Crisis communication defends the organisation facing a public challenge. With social media, global 24/7 news and a more engaged public, organizations find themselves having to deal with issues and crises in the public eye more than ever before. Managing these situations satisfactorily can mean the difference between survival of the brand. However too many organisations are still ill prepared, from the lack of a crisis communications plan to executives unsure what their roles are to having a clear idea who their various audience are and who is responsible for them. This workshop is designed to equip any organisation’s communications/crisis team on what to expect, what to do, and how to prepare for that dreaded crisis.
Who Should Attend
The programme is designed for participants with an interest in broadening their skills in media engagement. can be customized and offered to both high school/pre-university and undergraduate levels.
Pre-Requisites
Participants should be able to read, write and communicate fluently in English, and understand basic terminologies used in the class.
For high school run, the minimum age requirement is 15 years old, at the start of the programme.
Programme Schedule
Mode of Delivery
15 hours of face-to-face teaching sessions including tutorials and final presentation.
Mode of Assessment
Students will be assessed via a variety of assignments and assessments:
Frequently Asked Questions
Q: What’s the estimated amount of self-study/preparation time outside the classroom?
A: Around 2 - 3 hours each day, which includes reviewing the material covered in class, and preparing for the presentation.
COURSE INSTRUCTORS
Below are the faculty members who have developed the course, and taught the programme in the past (names are arranged in alphabetical order):
Certificate of Completion
Successful participants who fulfill all program requirements, including meeting the minimum attendance and passing the assessment, will be awarded an e-Certificate of Completion and Assessment Report issued by NUS SCALE.
Commendation Letter
Participants from the project team with the highest score for the group project will also receive a commendation letter.